Massage, Joint Mob & Spinal Manipulation…science or a sham?

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Just released: new literature review in Journal of Chiro and Osteopathy: “Effectiveness of manual therapies: the UK evidence report” http://www.chiroandosteo.com/content/18/1/3/abstract

Are alternative therapies such as as massage, joint mobilization and spinal manipulation really a sham? If so, why are these modalities becoming increasingly popular? How can we improve their effectiveness?

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